Another thing is that companies are serious about sharing relevant content for their followers but that is another topic that we will address in our blog. lists where once content of interest has been downloaded for example an ebook the potential client is already giving permission to receive more information related to your company. Or not just for an ebook simply that they have subscribed to your newsletter.
The inbound marketing methodology is to shape create and share content that depending on its position within your sales funnel is allowing you to offer tailored content. This implies that inbound Business Email List marketing has a permissive marketing nature. Outbound marketing on the other hand takes an interruption approach. Have you ever asked to be shown an ad I don't think you did. In this digital age some marketing professionals as.
I have already told you still use this type of tactics interrupting people in their activity with more or less sophisticated ads. For example I watch videos on YouTube on a topic I want to learn or go deeper but I am interrupted with unsolicited ads. I have to admit that the ads are becoming more sophisticated since I receive ads on topics that I have searched for on the occasional Google channel or have searched on social networks.