The reward method of credit card allows Generation Z to earn while spending, and to achieve consumption and wealth management at the same time. The weak feedback channel can satisfy the consumption habits of Generation Z, which is the icing on the cake. Therefore, many banks have begun to cooperate with e-commerce platforms and other platforms to launch e-commerce feedback plus codes. Generation Z refers to the ethnic groups born from the late 1990s to the early 2010s. The first generation Z ethnic groups have gradually entered the society and have begun to have spending power.
According to the analysis report of Bank of America's " OK Zoomer: Gen A Primer ", it is predicted that in 2030, Generation Z will account for more than a quarter of the global purchasing power, and is an important group that brands cannot ignore. Generation Z has become the mainstream of market consumption, deciphering the consumption old picture restoration habits of generation Z Generation Z is known as the digital native generation. They grew up in 3C products and social media. They are accustomed to expressing themselves and connecting with the world through digital technology.
They also like to get rid of the frame and show their characteristics. Consumption behavior is one of the media for them to express themselves. Deciphering the consumption habits of Generation Z. Generation Z grew up in the era of booming digital finance. Digital payment platforms are becoming more and more popular. As long as they have a mobile device, they can make consumption. Therefore, for them, cash flow is not a physical transaction in their hands. The medium is the flow of numbers, so it is more daring to rush and spend.