Shopdog collars: they're just a jumble of collars without any sorting or filtering ability ShopDog Collars: It's just a jumble of collars with no sorting or filtering capabilities! You have to browse all the pages in this category to find the cheapest option, or to find that they don't sell leather collars. You can't filter by size, and most of the time you can't even find size information on the product description page. So you just have to hope that your new harness will fit your Great Dane. As you can imagine, most customers don't risk buying the wrong product. Advertising Continue reading below Without filters, customers have a hard time finding the right product and instead of browsing all the pages in a category, they might just go somewhere else. Conversely, you can see how navigation that helps narrow down choices helps both conversion and SEO, as shown in this conversion video review for Skechers.
Adding unnecessary steps to the process The more steps customers have to take to buy a product, the less they will end up image masking service buying it. (This explains the popularity of this extension for Magento.) Visitors don't want to register, don't want to give their credit card number, don't want to take a million baby steps before and after adding the product to the cart – they just want to buy it. Obstacles belong in the path of track and field runners, not in your small (or large!) e-commerce store. An extreme example we found is Padani's Jewelry website. You simply cannot purchase the items directly - you can only request a quote and they will contact you. Padani's site follows the general approach of most ecommerce shops but then the purchase process requires you to contact them.
Not very self-serve Padani's site follows the general approach of most online shops. But then the buying process requires you to contact them. Not very self-service. Many customers don't want to be bothered by a sales representative or faced with a pushy pitch. They will simply go to another store, where they can buy directly. Advertising Continue reading below Go Cardless had the same issues. Their customers had to request a personal phone call for information about their product. When Shout Agency changed its approach to offering a recorded demo, it increased Go Cardless conversion by 139%. On the other hand, we can find some positives in Padani's buying process. You can request a quote directly from the category page, not just from the product description page. If you move your cursor over the image of the desired product, the Buy Item button will appear.