After having experience in making content products, I deeply feel the difficulty of making content products. Although there is a stable content output, a certain user base, and good product data, it is particularly easy to do things that lose money and make a profit. It seems to be prosperous, but it is slow to make money. Especially when the general environment is not good, this business model is very dangerous. Once the financing Buy email list money is spent, the company's capital flow will be broken, which means everything is over.
In the exploration of commercialization of content products, it seems that more and more people recognize the path of content payment, and many content platforms have launched the function of paying for content. In addition to content payment, there is also content e-commerce.
To emphasize, the content platforms I mentioned in the article refer to those pure content sharing platforms, not limited to UGC and PGC, and the content exists independently of commodities. It does not include products that communicate the experience of using commodities, such as Xiaohongshu, and does not include e-commerce shopping guide products, such as Mogujie.
1. Brand advantage
For content platforms, brand image is also built on content. Take my old club for a moment, when we mention this product, everyone thinks of literature and art, small and fresh, and it is also because the initial content is based on writing, film reviews, and book reviews. The main impression left on users. So we took advantage of this brand at the time to choose some commodities that are more likely to highlight literary and artistic characteristics, such as bracelets, necklaces, and maintain a very simple and artistic style in terms of product design. The products sold are close to the brand image and also meet the user's preferences. The user's preference for the brand is transferred to the products sold on the platform, so as to pay the bill.