How Do I Build a Great Direct Marketing Mailing Lists?

Do you actively manage customer or mailing list mailing lists? If so, your biggest concern is maintaining accurate address data. Wrong or incomplete addresses will ultimately cost you time and money. To deal with this you need software that can mailing list quickly and easily import address data by zip code and find invalid entries. It should provide proper spelling of both city and state, and fill in missing entries as well.

If the software also has the ability to analyze address data and identify prime customers, it can be a key tool in planning and carrying out mailing list your marketing campaigns. Many marketers keep customer information in a spreadsheet such as Microsoft Excel. Excel is an excellent application for storing address lists, with features that allow the import and export of data in almost every imaginable format.

What's missing is a way to easily tap into a source for address information along with the ability to validate and analyze the data. First and mailing list foremost you need access to a current database of zip codes, along the ability to update it easily. Most zip code data vendors just provide the basic data in the form of a Microsoft Access database, text file, or Microsoft Excel spreadsheet.