Make sure the prospect understands that the content can be valuable and relevant to the company and its employees. Don't shout with promotions: keep it relevant and informative. Convince! 3. Tone of voice Business e-mails are often opened on the work floor. It is better to avoid using smileys, GIFs, personalized and informal language as a consumer in your mailbox. With a large mailing list, it is better to avoid risks by keeping it professional. Do you personalize emails per prospect or through segmentation.
Then you can see for each individual whether you can incorporate somewhat casual language into it. It doesn't have to be strictly business, of course: find a middle ground atmosphere in the phone number list same style by addressing the prospect personally. The above are more like unwritten rules. You should certainly not omit the identity of your company. Is this just playful? Then it can seem strange when you suddenly speak very businesslike in emails. So also in B2B emails, be sure to be consistent with the overall brand identity of your company, but also take into account the market and the possible decision-makers involved.
Timing & frequency Have you ever noticed that your personal mailbox is filled with e-mails, especially early in the morning and in the evening? Companies take into account that you as a consumer are probably at work during the day. For B2B it is just the other way around. It depends of course on the target group, but if it falls into the category 'weekdays 9-to-5', for example, it is wise to avoid sending emails during the weekend. Sending an e-mail at a quarter to 5 in the afternoon doesn't sound too convenient either. What works best for your company? As mentioned, it also depends on the target group, but it is mainly a matter of effective testing.