Since the launch of Google’s design concept in 2014, card-based design has gradually become popular, and has also been introduced into IOS design. Now it has become the norm for the presentation layer of various APPs. E-commerce APP product card-based design is one of them. Table of contents: 1. Project Background 2. Overview of Competitive Products 3. Competitive Product Target Function Comparison ·Card function entry · Card content Longitudinal comparison of target functions of four competing products ·Taobao ·Tmall · Koala 1688 Five horizontal comparison of key functions of competing products ·Single product ·Channel ·List ·Key words Six Summary Background of the project 1. About card design Android 5.0 Lillipop proposes the MD design
language, the most important of which is the concept of magic paper - bringing the concept of "paper" that carries information in the real physical world into the screen, it has thickness, inertia and feedback in reality. Magic paper is the predecessor of card-based phone number list design, and the advantages of the card are undoubted: it can fix the content into different blocks and unify the container, which is easy to understand and remember; it is also conducive to the adaptation of one draft to different sizes; Different content can be built inside to meet various business and business needs. Since the launch of Google's design concept in 2014, card-based design has gradually
become popular, and it has also been introduced into IOS design. Now it has become the norm in the presentation layer of various APPs. E-commerce APP product card-based design is one of them. 2. Why do we make cards? In order to enrich the operational dimension based on the original product feed flow. With the help of the container of cards, it carries more content besides products, and provides users with scenario-based recommendation information, such as collocation recommendations, keyword segmentation, operational activities, and lists. Goal: Attract users to jump twice during browsing, divert traffic to other pages, increase users’ usage time and