On the Instagram side, we distinguish this average according to the age of the users. People under 25 spend more than 32 minutes a day on the social network. On the other hand, people over 25 spend on average more than 24 minutes on Instagram. Figures that would certainly be just as contrasting on Snapchat when we know that the social network appeals mainly to the youngest and that they represent 58% of users, against 42% over 25 years old . 3. Instagram vs Snapchat in terms of Stories Now we get to the heart of the matter.
Stories testify to the battle between Instagram and Snapchat, Instagram having openly copied this feature from Snapchat. However, if Snapchat is the inventor, it is clear fax list that Instagram has taken over thanks to it. 150 million users use them daily. At Snapchat, 25% of daily users feed their Story every day, or about 41.5 million users. Stories are also very attractive to companies. 50% of businesses on Instagram have made Stories.
Instagram vs Snapchat in terms of engagement Engagement is easily measured on Instagram thanks to the many forms interactions can take. Likes, comments, mentions, direct messages, replies to a Story, or live videos are all ways to interact with a brand. On Snapchat, the features are more limited. You can reply to a Story, share it, or send messages in the chat, but that's it. Still, engagement on Snapchat can be said to be stronger than Instagram. The audience is smaller, so more loyal users follow brands.